The work starts with a story.

Every brand has one — but not everyone knows how to tell it.

We’re Duncan and Imogen Tinkler, a two-person studio in Whitstable helping indie brands, artists, makers and founders communicate with clarity, purpose and personality.
Our work blends storytelling, content strategy and human behaviour, with a practical, grounded approach that keeps everything clear and usable.

We don’t do jargon.
We don’t do gloss.
We do the real work: shaping stories people want to gather around.

Who we are

We’ve spent years working side-by-side, building a practice that combines our strengths:

Duncan – trained in Content Creation & Broadcast at Ravensbourne, with a long-standing obsession for story shape, structure and message clarity. He sees how narratives travel, why certain ideas resonate, and how to turn scattered thoughts into something that holds together.

Imogen – brings behavioural insight, nudge theory, visual instinct and a deep understanding of how people think, choose and connect. She has a gift for spotting the emotional thread in a project and translating it into clear, confident communication.

We think differently, but we make sense together.
Clients notice it straight away.

How we work

Our approach is steady, thoughtful and collaborative.
We ask questions that uncover what really matters, then build a story that fits — not a story that performs for the sake of performing.

You won’t hear us talk about funnels, pipelines or frameworks.
But you will experience the outcomes:
a clear plan, a rhythmic content structure, a consistent voice, and a community that forms naturally around your work.

The Writers’ Room

While writing his novel, Duncan built a private Writers’ Room — a place where he could collaborate with specialist minds to test ideas and deepen the work.
Over time, we realised this same thinking could strengthen brand strategy and content too.

Now the Writers’ Room sits quietly behind our studio: a research and thinking space that helps us pressure-test ideas and develop story-led campaigns with unusual depth.
It doesn’t replace us.
It supports us.

"Tinkler Marketing Co helped us find the story our brand was trying to tell. Their work resulted in a 40% increase in sales."

Example Client

What people come to us for.

  • Story-led content strategy

  • Behaviour-informed messaging

  • Brand clarity

  • Community-building through narrative

  • A pair of minds who think deeply and care about the craft

  • A working partnership that feels steady and trustworthy

The common thread?
People want their brand to feel understood — and understood by their audience.

What it feels like to work with us

Calm.
Clear.
Collaborative.

Our clients describe three things again and again:

Relief – because everything finally makes sense.
Trust – because the work is grounded and well-reasoned.
Momentum – because they can see how their story turns into action.

We don’t rush.
We don’t overwhelm.
We build something that lasts.

What we believe

  • Story brings people closer.

  • Clarity builds confidence.

  • Craft matters more than speed.

  • Depth creates connection.

  • Consistency makes a brand feel alive.

Nothing complicated — just the principles we return to in every project.

If you’re building something with heart

…we can help you tell it clearly, confidently and in a way people remember.

You bring the vision.
We help shape the story.

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