Stories We’ve Helped Shape

 

Every piece of work we take on becomes its own small world — shaped through clarity, insight and the story at its centre.
These are the moments where that story met real people, gathered momentum, and sparked the kind of connection you can’t manufacture with noise or shortcuts.

This is what thoughtful, human, story-led strategy looks like in practice.

A Lovely Little Gallery In Whitstable

How a Story Snapshot brought clarity to a beloved arts space

The Story
A small community gallery with decades of history was struggling to express why it mattered now. The work was good, the heart was there — but the story felt flat and fragmented.

The Challenge
Their messaging lacked emotional pull.
Visitors understood what they did, but not why it mattered or who it was for.

What We Did
We started with a Story Snapshot: a one-page breakdown of their current narrative, three gaps holding them back, and three quick wins they could apply immediately.

This gave them instant clarity — the kind that reshaped how they spoke about exhibitions, artists, and their place in the community.

The Result

  • A clearer, more meaningful gallery identity

  • Stronger engagement from artists and visitors

  • Messaging they could use all year, across every platform

  • A foundation they later built on through deeper strategy work

The Takeaway
A small dose of clarity can shift everything.
This is how a simple story diagnosis becomes the spark for real momentum.

A Visual Creative with a Strong Style

How a Story Map helped an artist find her voice in words

The Story
A talented photographer with a distinctive visual world struggled to talk about her work in a way that matched how it looked. Her images were full of feeling — but her language felt scattered.

The Challenge
She needed a narrative system that honoured her artistry without sounding corporate or forced. Something she could actually use.

What We Did
We built a Story Map:
a structured, story-led blueprint covering her themes, audience psychology, tone of voice and a 90-day plan for reels, posts, collaborations and features.

It gave her a language that felt true — not invented.

The Result

  • A consistent, recognisable brand narrative

  • More enquiries from the right clients

  • A clearer sense of audience and identity

  • Captions, posts and pitches that finally matched her images

  • Increased confidence in showing personality and telling her story

The Takeaway
When your story and visuals finally align, everything clicks.
A Story Map turns instinct into clarity — and clarity into connection.

A Regional Folk Festival

How ongoing narrative partnership brought a festival’s story to life

The Story
A long-running folk festival had brilliant traditions, performers and community spirit — but their content told a different story. Posts were ad hoc, inconsistent and lacked a unifying voice.

The Challenge
Different audiences, scattered messaging, and no clear narrative thread.
The festival needed something deeper than “more posts” — it needed a world the audience could step into.

What We Did
Through ongoing narrative partnership, we created a coherent story for the festival.
We shaped content pillars, built a themed weekly calendar, crafted scripts for video reels, and developed hooks like the Hooden Horses, Maypole stories and “Join the Parade.”

Every piece of content began to feel connected — part of the same living world.

The Result

  • A recognisable narrative voice across all platforms

  • Sharper, more shareable content

  • Stronger engagement from volunteers, families and performers

  • A clear mapping of cultural moments and seasonal stories

  • A sustainable storytelling system for future years

The Takeaway
When a festival’s story becomes consistent, the community grows around it.
A Narrative Partnership turns scattered posts into a world people want to belong to.

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