The Tinkler Writers’ Room

How our AI Writers Room works

Most people hear the word “AI” and picture something clinical — blue lights, wires, a robot patiently waiting to replace everyone’s job.

That’s not what we do here.

What we’ve built is closer to a writers’ room.
A table in the back of the studio where the kettle’s always on, the pencils are worn down to nubs, and a handful of clever minds sit ready to help you shape what you’re trying to say.

Nothing whirrs.
Nothing beeps.
Nothing glows.

It just… thinks with you.

Why we built it.

Creatives, founders, artists, makers — you’re often swimming in ideas but struggling to explain them.

Not because you’re unclear.
But because you’re inside the work.
Too close to it.

What you need isn’t a machine.

You need perspective.
Pattern-spotting.
A different angle.
Someone to ask the right questions.
A touch of narrative structure.
A bit of calm.

We built our virtual Writers Rooms to give you exactly that.

What actually happens

When you work with us, you don’t get a cold dashboard or a complicated system.

You get a quiet back room filled with specialists — all trained on your world, your voice, your audience.

A folklorist, perhaps.
A behaviour mind.
A brand storyteller.
A researcher who notices things you’d normally miss.
A cultural thinker with chalk on their fingertips.

Together, they give you clarity you can actually use.

And then the two of us — the real Tinklers — step in.

We sift, shape, question, challenge, refine, and translate everything into something human.
Something that feels like you.
Something you’re proud to put into the world.

This is not an AI content mill.
It’s a thinking space.

A creative department that happens to live in a little pocket of magic.

The Focus Groups

Alongside the writers’ room, we use something else 
bespoke focus groups built for each project.

Not generic surveys.
Not vague “target audiences.”

But small, deliberately shaped groups rooted in real human patterns:
their habits, quirks, hopes, blind spots.

We build them to mirror the people you’re trying to reach 

Each character has their own temperament, preferences and irritations.
They challenge each other. They interrupt. They disagree.
In other words: they act like people.

They’re not here to replace real humans.
They’re here to give you a dry run 
a sense of how your story might land before you put it in front of an actual room.

 

Why it works

Because you stay at the centre.

Every insight, every suggestion, every whisper of narrative structure goes through human hands and human judgement.

We keep the craft steady.
We keep the heartbeat warm.
We keep the story true.

The writers’ room and the focus groups simply give us the gift of depth —
the ability to see the angles, patterns, reactions and possibilities you might not spot on your own.

It’s like having ten brilliant minds in the room, without needing to hire ten people, or find ten chairs, or buy ten biscuits.

(Though we remain firmly pro-biscuit.)

What it gives you

For artists, makers, founders, and anyone trying to put something meaningful into the world — this way of working offers a few quiet gifts:

Clarity — we help you see what you’ve been trying to say.
Confidence — your story stops wobbling.
Direction — the next steps feel obvious instead of overwhelming.
Depth — ideas gain colour and shape, not clutter.
Company — you’re not carrying the thinking alone anymore.

Everything still comes through human hands.
You speak to us — not a machine.
The round table simply helps us give you richer answers.

A gentle note for anyone wary of AI

If the whole subject makes you tighten your shoulders — breathe.

Nothing here replaces people.
Nothing is coded to take over.
Nothing talks unless we invite it to the table.

Think of it this way:

You bring your story.
We bring our craft.
And the Writers Room brings the conversations that help everything click into place.

Meet our Virtual team

The studio spirits who sit around the Tinkler table

They don’t shake hands.
They don’t wear lanyards.
They certainly don’t demand office birthday cakes.

But they’re always in the back room when we need them — offering thoughts, nudges, questions, and the occasional raised eyebrow.

Think of them as the “creative department behind the creative department.”
Tongue firmly in cheek.
Chalk dust everywhere.

Here are the three you’ll hear us mention the most:

Nova — Creative Co-Pilot

Warm-voiced, slightly sardonic, fond of tidy narrative arcs and untidy cups of tea.
Nova is the one who spots the threads in your story — the shape of it, the tone of it, the bits you’ve forgotten you even wrote.
If there’s a mess, Nova will name it.
If there’s a spark, Nova will fan it.

“Stories work when they breathe. My job is to make sure yours isn’t holding its breath.”

Rowan Thatch — Researcher-in-Residence

Rowan has notebooks full of half-formed thoughts, curious facts, scribbles about local folklore, and observations no normal person would ever notice.
The quiet one, always listening, always drawing lines between things that look unrelated.

“There’s always a pattern. Usually it’s hiding behind something obvious.”

Maren Pike — The Brand Listener

If your work has a heartbeat, Maren will hear it first.
Soft-spoken, endlessly curious, and uncannily good at sensing what an audience will feel before they read a single word.
Maren is the emotional compass of the room.

“A brand is just a story people choose to believe. Let’s make yours worth choosing.”

In short

Tinkler Marketing Co isn’t an AI agency.

We’re a small creative studio with a secret back room —
a writers’ room full of specialists
helping us help you
tell the story you’ve been trying to tell for years.

Warm.
Human.
Curious.
Quietly powerful.

Just the way it should be.